The NewGround Foundation exists to help provide the opportunity to never re-offend.
Lil Sammy, former prisoner & NewGround employee
We use the coffee industry as a means of providing prisoners and ex-offenders the opportunity to never re-offend.
We believe coffee can go beyond the cup and can be used as a catalyst for change right here in our very own communities. This is why we join with the industry to create work and training opportunities for ex-offenders across the UK, giving some of the most overlooked people in society a new beginning.
We exist to provide training and job opportunities for prisoners and prison leavers as we believe in second chances. And the best way to stop the cycle of re-offending (which costs the taxpayer close to £4bn/year) is by providing these opportunities.
The NewGround Foundation (Charity no 1207899) is intrinsically linked with a trading company (New Ground Group Ltd Company no 11446945).
So how do these two entities work together?
To max out on our impact we created a structure of a business and a charity. The NewGround Foundation CIO is the largest single shareholder of New Ground Group Ltd which means profits = funds for the foundation. It also ensures significant representation on the board of New Ground Group Ltd, keeping impact in the strategy of the business.
The NewGround Foundation
Registered Charity No. 1207899
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